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What do you do with your old bras? Do you know less than 15% of women ever recycle or donate their bras? Thus, giving textiles one of the poorest recycling rate of any reusable materials. Materials in bras take 50 years to degrade, recycling them is equivalent to removing 250,000 cars from Malaysian’s highways!
A local company in Malaysia called Neubodi started a CSR campaign annually to collect second-hand bras from women nationwide.
The mission of this campaign is to decrease the numbers of bras entering our landfills and at the same time being able to support women in Malaysia and Third World countries by giving our bras a second home to the less fortunate. These bras very often, not only provide these women with an opportunity to cover their dignity, but it also acts as a start up inventory for them in the second-hand clothing market thus allowing them to earn extra income.
Bras that are non-wearable category will be recycled into fibres or fuel to power cement kilns and industrial boilers.
With this conscious awareness created to our Inner Wheel members, the members of Inner Wheel Club of Kuala Lumpur took the initiative to shout out to all our members, families and friends to bring their old bras to our Club for the Bra Drive Donation on 7th November 2019.
There were 300 bras collected and donated to Neobodi that will definitely find a second home or turn into pallets to be used as biofuel. The Inner Wheel Club of Kuala Lumpur is delighted to be part of a very conscious efforts to help to preserve and reduce the pollution caused by waste.
TOGETHER WE CAN
Sue Pon - President