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The Kapiti Inner Wheel club in New Zealand has partnered with the local Whitcoulls bookstore to collect and distribute Christmas bears to donate to needy children at Christmas.
Shoppers who spend over a certain amount in the store are invited to purchase a bear and then either take it away for a gift, or donate it to a local charity.
Last Christmas more than 250 bears were donated by generous locals and collected up by IW members, and most were given to Foster Hope who support foster children. The Women’s Refuge were also recipients. Both organisations were so grateful for the donation of the bears, which are soft and cuddly and can be very comforting for children at a stressful time.
This arrangement provides an excellent opportunity to raise the profile of Inner Wheel, as our name and logo are proudly displayed in the store during the promotion.
Our ongoing partnership with Whitcoulls will continue this coming Christmas. Everyone benefits from the arrangement – Whitcoulls and Inner Wheel get great publicity, and needy children get a wonderful Christmas gift.
Debbie Lattey - Kapiti Inner Wheel, NZ294